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Mastering Content Formulation: How to Research, Write, and Repurpose Like a Pro

“The best content creators are curious, intentional, and relentlessly consistent.” —Rachel Rodgers, founder of Hello Seven
person writing down ideas and highlighting things that pertain to social media
person writing down ideas and highlighting things that pertain to social media

Content doesn’t just show up one day and go viral. It takes thoughtful research, intentional planning, and strategic execution. Whether you’re an educator, entrepreneur, or kink-positive content creator, the key to getting your message seen and heard is knowing how to formulate your content from start to finish.


Let’s break down how to create meaningful, impactful content that not only serves your audience but also drives engagement, SEO, and brand visibility.


Step 1: Be Thorough With Your Research

Before you write a single word, you need to know your stuff. Research builds credibility and helps you uncover trends, perspectives, and data you might not have considered.


Start here:

  • Use Google Scholar to dive into peer-reviewed research.

  • Add an RSS Feeder (like Feedly or Inoreader) to track keywords and topics.

  • Follow thought leaders, cultural critics, and news in your industry for real-time insights.


Brainstorm Topics to Explore

Make a list of subjects you want to write about. Here are some ideas to get your juices flowing:

  • Intersectionality in kink spaces

  • Consent culture evolution

  • Erotic communication techniques

  • Queer pleasure education

  • Relationship dynamics across the lifespan

  • Black femme sexual liberation

  • Digital intimacy and sex tech

  • Sex and disability advocacy


Step 2: Write—and Then Write Some More

Once you’ve chosen a subject, dive in! Your goal is to create content that can live in multiple places. Here’s how:

  • Post blogs on your website to keep your SEO alive and well.

  • Submit articles to Medium, Substack, or other niche-friendly platforms.

  • Use linkbacks (e.g., linking back to your blog from guest posts or social profiles) to boost search engine rankings.

  • Create short-form or long-form content that can be repurposed into email campaigns, social captions, or speaking points.


Step 3: Consistency Is the New Sexy

Creating content is one thing—publishing it regularly is another. Develop a writing rhythm you can stick to. Weekly, biweekly, or even monthly—just be consistent.


Pro tip: Use AI tools like ChatGPT, Grammarly, or Hemingway Editor to refine titles, check clarity, and optimize your language for your audience.


Step 4: Think Multi-Channel, Not One-and-Done

Where else can your content live besides your website?

  • Instagram reels

  • TikTok explainer videos

  • Pinterest infographics

  • Podcasts

  • Twitter threads

  • LinkedIn carousels

  • YouTube shorts


The more you show up, the more your message sticks. Meet your audience where they already are.


Step 5: Track Your KPIs Like a Boss

Your Key Performance Indicators (KPIs) tell you what’s working and what’s wasting your time. Ask yourself:

  • Do I want this content to educate, entertain, or stir the pot?

  • Am I aiming for shares, saves, comments, or conversions?

  • What CTA (Call-To-Action) am I offering?


When you know what you want your content to do, you can shape it with intention—and measure the results with clarity.


Step 6: Engage Like You Mean It

Your audience doesn’t just want to read at you—they want to feel seen by you. Decide how you’ll engage:

  • Will you reply to comments and DMs?

  • Will you host Q&As or lives?

  • Will you crowdsource future content ideas?


Decide what level of engagement you’re comfortable with and stick to it. The more consistent your presence, the more loyal your audience becomes.


Step 7: Break It Up and Spread It Around

One strong blog post can become:

  • 3 Instagram captions

  • 5 tweet threads

  • 1 podcast outline

  • 1 newsletter

  • 1 YouTube script

  • 10-15 quotes for carousels


Never underestimate the power of repurposing. Let your content work smarter, not harder.


Step 8: Let Your PR Fuel Your Content

If you’re featured in media, interviews, podcasts, or even quoted in articles—that’s content gold.

  • Share your media appearances on all platforms.

  • Write companion blog posts to expand on what you said.

  • Include linkbacks for SEO and add testimonials when possible.


Step 9: Use a Content Calendar to Plan Ahead

Don’t let content creation become a guessing game. Build a content calendar with daily, weekly, or monthly themes to keep you organized.


Not sure what to post? Use sexuality-specific awareness dates to inspire:

  • May is Masturbation Month

  • July is Disability Pride Month

  • September is Sexual Health Awareness Month

  • Oct 21: International Fisting Day

  • Dec 1: World AIDS Day


Build your calendar around what your audience already cares about and plug in your own thought leadership.


Final Thoughts: Your Message Matters

When you create intentional, well-researched, consistent content, you become a trusted voice. Your audience learns from you, grows with you, and comes back for more. Formulate your content with heart, strategy, and a dash of sensual brilliance—and you’ll be unforgettable.


Cheers to your professional sexcess!

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