SWOT Your Sexcess: Analyze & Diversify Your Income Streams

“Your business doesn’t need more hustle—it needs more strategy.” --Marla Renee Stewart

post-its up on a board with lots of writing

If you’re a sex educator, coach, therapist, or adult industry entrepreneur, odds are your business is multi-faceted—but is your income? Relying on just one or two income streams can leave your business vulnerable to burnout, market changes, and inconsistent revenue. That’s why this month, we’re diving into a tried-and-true business tool: the SWOT analysis—and we’re applying it directly to how you make your money.

What is a SWOT analysis?

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It’s a strategic planning method that helps you evaluate internal and external factors impacting your business. But instead of doing a general overview, we’re focusing specifically on where your income comes from and how to make your financial foundation more solid, sustainable, and sexcessful.

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💪 Strengths: What’s Working?

Start by listing your strongest revenue generators. Do your one-on-one coaching sessions book out fast? Are your workshops consistently selling out? Maybe your online course is a bestseller, or your affiliate marketing links are bringing in passive income.

Ask yourself:

• What income streams are reliable and consistent?

• Which ones feel aligned with my brand and bring me joy?

• What products or services do clients rave about?

• What lead magnets are generating the most leads that leads to more income?

Pro Tip: Double down on what’s working by analyzing the systems and marketing strategies supporting those streams.

🛠️ Weaknesses: What’s Not Hitting?

Next, be honest: what offerings drain your energy, time, or money with minimal return? Is that low-priced membership eating up your bandwidth? Did you launch a digital product that flopped?

Ask yourself:

• Which income streams are underperforming or unpredictable?

• Where are you overinvesting time without proper ROI?

• Are you emotionally or financially attached to something that just isn’t working?

Pro Tip: Weaknesses aren’t failures—they’re feedback. Use them to revise or retire offerings that no longer serve you.

🚀 Opportunities: What’s Ready to Grow?

Now we shift from reflection to expansion. What could you be offering that you haven’t? Are there partnership possibilities, untapped audiences, or new platforms that could bring in cash? And where the hell are they at!?

Ask yourself:

• What passive income ideas excite me?

• Are there brand partnerships or licensing deals I could pursue?

• Could I repackage existing content into something new (like a digital course, eBook, or live series)?

Pro Tip: Opportunity loves preparation. Don’t wait for perfection—just start building.

⚠️ Threats: What Could Derail You?

This section is all about prevention. Think: algorithm changes, platform shutdowns, legal issues, burnout, or overdependence on a single revenue source (hello, only using Instagram).

Ask yourself:

• Am I overly reliant on one product, platform, or client?

• What outside forces could threaten my income (economic downturn, AI automation, legal restrictions)?

• Am I protected legally and financially (contracts, IP, taxes)?

Pro Tip: Diversification isn’t just about money—it’s about sustainability. Backup plans are a must.

🧠 Final Thoughts: Strategy Over Scramble

Doing a SWOT analysis on your income streams gives you clarity—and clarity creates confidence. Use this moment to reassess your business model, reinvest in what works, let go of what doesn’t, and boldly pursue new ideas that light you up. You deserve a business that feeds your soul and your bank account.

Cheers to your professional sexcess!